If you want to market your business on Instagram, you need to make the most of Instagram for Business by creating a Instagram Business profile. There are over 1 billion active monthly users on Instagram with over 25 million being Business profiles.

People look at a Instagram profile for a few seconds at best before deciding whether to look further and maybe follow it, or decide that the profile isn’t worth following. Therefore, people who visit your page have to get a positive impression of your page within the first few seconds.

Want to know how to do that? No problem, we’ve got you covered. This blog will tell you where to start to make sure that you’re optimizing your Business account profile to attract the people necessary to get the best results for your brand. 

Use a simple, recognizable and easy to find username

You need to remember that there over 1 billion Instagram users. Therefore its important to have a username, also known as a handle, that is simple, recognizable and easy to find. 

The best option is to probably stick to your Business name. Usually that should do the trick. However if that handle is already taken, you can always write a new handle. Or you could make it in 2 parts, the first part being your Business name and the second part being a short extension. The extension can be what you do. For, example if your business model is an app, your extension could be app. If your business model is a website, your handle could be your website name.

If you really want to use your exact Business name as your Instagram handle, there is way for to do so. You could reach out to the current possessor of that username and pay them to give that handle to you. However you plan on doing it, make sure that your handle is simple, recognizable and easy to find.

Use a high quality profile picture that reflects exactly what your brand is about

After choosing a good handle, your next focus should be on your profile picture. When someone come into your page, one of the first thing someone see is your profile picture. The best option for you is to upload your brand logo as your profile picture.

Use a high quality image of your logo. The mobile app of Instagram allows profile pictures of dimensions 110×100 pixels. Therefore, use an image that is in proportion to these dimensions, but a lot bigger, perhaps 880×800 or 1100×1000. This is because Instagram will automatically resize it and when it does, it will make it look very good.

Use Target Keywords in Your Description

Since your profile has very little time in terms of the time people take to see your profile, you need to make the most of the first impression of your page. we already saw about using a good user name and profile picture. Next you need to incorporate target keywords into your description. This is because when people scan your profile, your bio will show exactly what you do. It will also clarify what content people are likely to find on your page.

You should also take advantage of Instagram’s recent feature that enables you to add hashtags and profile links in your bio. It’s the perfect place to promote your branded hashtag. Because people can now follow your hashtags; your community includes not only your account followers, but also the tags and follows of your branded hashtag.

Using keywords from your niche that your target audience understands will make it clear what you stand for, what you have to offer, and whether or not your account is relevant to them. Choose keywords that reflect your strongest skills or interests that you want to highlight on your account.

Use a profile tracking link 

Taking into account that Instagram allows marketers to share only one live URL across the entire platform, the link in on your profile is incredibly important.

However, so many marketers still make the mistake of using a non-tracking link on their profile. If the link can’t be tracked, it’s impossible to know how many website visitors or customers came through Instagram.

With an Instagram analytics platform or a custom URL builder like Bit.ly, you can see exactly how many Instagram users are engaging with the link in your bio.

Invest in a powerful Instagram analytics tool

The only way to know if all your hard work on Instagram is working is if you have the analytics to prove it. Now while an Instagram Business account does offer some basic information about performance, third-party analytics platforms provide a whole lot of information that you otherwise won’t be able to get your hands on.

From calculating the performing of the tracking link in your Instagram bio to determining which posts resonate most among followers to pinpointing the ideal time to post new content, a third-party analytics tool is essential to optimizing your Instagram profile and strategy.

Always link to mobile optimized websites

If you are interested in driving website traffic from your Instagram profile to a company web page, make sure that the entire company website is mobile optimized. Most Instagram users will be accessing your page from a mobile device. Therefore, if you provide a poor first impression, it’ll seriously hurt your chances of nurturing the visitor into a loyal customer.

In addition to providing a mobile-optimized experience, page speed should be lightning fast on all devices. One study found that mobile sites that take 3 seconds or longer to load lose over 50 percent of visitors.

Use emojis for fun

No matter how much marketing we want to do, we need to remember that Instagram is about having fun with various forms of media. One way to do that through your Instagram profile is to use emojis in your company bio.

A few emojis can take the place of words, giving you a few more characters to write a compelling bio. It also helps to show that your organization is capable of relating to younger users, of which there are many on Instagram.

One point to keep in mind is not to use them when they aren’t necessary. Use them in the wrong places and people will find that very annoying. If know where to use them, it will be a hit. We trust you to know where to use them.

Earn the blue tick to increase credibility.

Like to Twitter, Instagram offers established brands the ability to receive verified account status signified by a blue tick. This tick will give Instagram followers peace of mind, as they are assured that your account represents the official voice of your organization.

Review your Instagram profile across all devices.

Instagram, like Facebook, is a mobile-first company. Before there was ever a desktop or tablet version of the Instagram app, there was an iPhone and later an Android version of the platform.

Instagram marketers should review their company profile on a variety of devices to make sure that the experience is positive and consistent across all devices.

In conclusion

Developing a fully optimized Instagram profile capable of engaging users, will require an organized plan of attack and plenty of patience. Being able to measure performance and being willing to make changes in reaction to the numbers will put you well ahead of the competition. We wish you the very best as optimize your profile.

To know about the best Instagram marketing strategies out there, check out our 2 part blog that discusses that very subject. Part 1 and part 2 are out now!