In part 1, we saw 5 simple Instagram Marketing strategies for you to implement in your Instagram campaign. Now in part 2 we will show a few more Instagram Marketing strategies that is going to help you drive in sales and engagement for your business.
Work with social influencers
Social influencers have great relationships with their followers and have high engagement rates. If you work with a micro influencer, your post is likely to have a lot of engagement and publicity. Who is micro influencer you ask?
A micro influencer is a person who has a fair number of people following them, usually less than 10,000 followers. These are people who are perceived as “normal, everyday people”. These accounts have a lot of engagement and people tend to have a good relationship with these accounts due to the high engagement. They also charge a lot less than macro influencers, or influencers who have a celebrity status.
Followers of micro influencers view them as peers. Based on this research, 90% of consumers say they trust recommendations made by peers. Need we say more?
UGC is short for user-generated content. Promotions of this nature encourage users to post content related to your brand to their personal accounts.
As a result of this, your brand gets exposed to all of the followers who are friends with that particular user. This type of content acts as a recommendation, and as we saw, consumers trust the recommendations made by peers. This gives a lot of good publicity for your business.
Besides running contests, the best way to encourage user-generated content is to feature user postings on your profile.
Don’t try to be all about sales
Obviously, you want to drive sales. However, it doesn’t mean that all your post should be a product promotion.
That’ll annoy your followers and end up having the opposite effect of what you need. Mix up your content. Be funny. Post pictures of your employees, bloopers that happen at the office, few trending memes, etc. Just don’t stray too far from your brand image.
While it’s okay to post content that’s not promoting a product, you definitely want to stay away from controversial topics. Subjects such as religion, politics, and race can tend to stir up controversy. Offending your followers isn’t going to help you one bit.
Furthermore, 46% of users say they’ll unfollow a brand on social media if it posts promotions too frequently. We don’t want that now do we?
Use free Instagram tools
Through Insights, you can view statistics like impressions, engagement data, and more.
You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
Insights aren’t just generalized, either. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were.
These tools are free, but they are priceless because you can use them to understand exactly how users are interacting with your content.
The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement.
So in conclusion, we have see about 9 methods of an Instagram Marketing strategy. To recap, start with increasing your following, then start posting content at a regular basis with a lot of hashtags. Work on making the first impression of your page attractive and then using Instagram ads to increase the reach of your posts.
Work with social influencers, and encourage a lot of UGC. Don’t be too ‘salesy’, and use Instagram tools to your benefit. Implement all of this and you will have a very successful Instagram campaign in no time. Best of luck!
Also, to know how to optimize your Instagram page, click here!